In a press release, af2m (French Association for the Development of Multi-operator Multimedia Services and Uses) "welcomes Iliad's membership, which joins Bouygues Telecom, Orange and SFR among its operator members".

 

The association has been working to "develop and promote multi-operator B2B2C services while respecting and protecting the end user" for more than 15 years. Among the subjects of concern: segmented advertising, payment solutions on operator invoices, SMS marketing, etc.

 

For af2m "This membership is an opportunity for all digital players who will be able to offer their professional customers (companies, online service providers, local authorities, associations, etc.) services that are now accessible to all French mobile and Internet users".

 

This will certainly prepare the launch of the operator's B2B offer: Free Pro. A launch that has been imminent for months... but is finally becoming clearer. As a reminder, Free's parent company is still not a member of the French Telecom Federation.

 

 

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Source : Next Inpact