The operator has launched the marketing of its Very High Speed subscriptions, up to 1 Gb/s, in many cities. To do so, it relied on SFR's FttH network. These are AMII zones, moderately dense zones, where the red square operator is the only one to manoeuvre. It installs a shared optical fibre network there, which other ISPs will then be able to use.
More than 50 cities in some 15 departments are affected by the arrival of Bouygues Telecom's offers. The operator is thus following in Free's footsteps, which has been investing in these territories for several months now.
Bouygues Telecom, which has not been present so far, seems to have launched a vast marketing effort since the end of September. In particular on the outskirts of major cities such as Calais, Cannes, Marignane, Nantes, Toulon, Toulouse and Orléans as well as in several major municipalities in the Ile-de-France region.
In these regions, competition will therefore be somewhat fiercer since at the beginning of the year only SFR, RED, Orange and Sosh offers were available. For several months now, Free has been growing in power, so it is not surprising to see Bouygues Telecom complete the picture. This is to keep pace with these territories with hundreds of thousands of potential customers.
At the same time, Bouygues Telecom is whipping up new ground in major cities. At the beginning of 2019, its very high speed Internet offers were still absent from many large cities located in so-called very dense areas (ZTD). But the situation is gradually improving with the arrival of its fibre in Cannes, Clermont-Ferrand, Grenoble, Poitiers, Rennes, Rouen, Saint-Etienne, Toulon or even some Ile-de-France municipalities such as very recently Fontenay-sous-Bois.
Source : Ariase